Co-create strategies for change and build value

ABOUT
ME

Your people. Your actions. Your words. I believe that we are greater than the sum of our parts.

I pride myself on being a catalyst for personal and cultural transformation. The focus of my work is to create safe, supportive spaces where people can shed the constraints of societal expectations and fully embrace their authentic selves.

Through my unique approach, I help individuals unlock their innate confidence, curiosity, and capacity for growth. I see my role as a "safe rock" - a guide who provides the shelter and encouragement needed for people to courageously explore their edges and emerge as the best versions of themselves. But my vision extends beyond just individual change. I am building a global community - a "cult for good" - where like-minded souls can connect, inspire, and uplift one another. By fostering these deep human bonds, she aims to catalyse a ripple effect of transformation that can reshape entire systems and cultures. Whether through intimate coaching, interactive workshops, or innovative digital platforms, my work is fuelled by a single, powerful purpose: to help people feel truly free to be who they are.

My contagious energy, empathetic wisdom, and commitment to "preaching patience and kindness" make my impact and spark for positive, lasting change.

a few moments

Previous Client Successes

International impact across the energy industry – winning industry recognition with international regulatory bodies for learning initiatives that stretch leadership expectations, improve working practices, and build global learning networks.
Executive team coaching in times of change – working with CEO, Executive, and Board members within several national organisations to increase collective accountability and organisational resilience during periods of heightened regulatory oversight and senior change.
Cascading senior leadership development to empower and challenge boundaries – delivering highly personalised programmes of support that help senior leaders to breakthrough sticky situations, aim higher, reassess decision-making, and create more space around and below to enable their teams to deliver more.

Key Qualifications

Level 7 Certificate in Executive Coaching and Mentorship
Accredited Facet5 psychometric coach and Teamscape facilitator
Certificate in Leadership & Management
Certificate in Management of Portfolios
Degree in French Studies BA (Hons)
Diploma in Fundraising Management

In Their Own Words

Abbi Agana
Chief Transformation Officer

When I first met Samantha, I was immediately impressed by her ability to grasp and unpick the thorny topic that is organisational culture in a way that puts people at ease. Her approach is healing and restorative because she facilitates radical introspection at both an individual and organisational level.

I have worked in Transformation and change for over 20 years and her style is unlike any that I have ever seen, she creates safe spaces for Leaders to truly peel back years of conditioning and out dated mindsets, thus leaving them free to show up as their best and most authentic selves.

Tom Willis
Chief Executive

With a diverse portfolio and challenging agenda, as Interim Director, Samantha played a key role encouraging the positive development of our culture, she brings great energy and a fearless outlook on change.

It was a year of significant organisational growth with business streams embedding and new ventures launching. Samantha’s ideas added significantly to the agenda yet it was her high level of organisation and ability to engage others which enabled us to increase impact with reduced stress.

Lindsey Shorricks
VP People

From the outset Samantha was energised and committed to designing a programme of behavioural change which worked for the complex makeup and situation of the organisation.

She would challenge and stretch my thinking and her knowledge and credibility stood out. Most of all we had huge fun! Even when delivering our programme to our executive and senior leaders Samantha brought fun and laughter to ensure the learning was enjoyable and considered a real investment of time.